• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

UXStudio

All You Need To Know About UX And Beyond

  • Home
  • UX Articles
  • UX Advice
  • UX Reviews
  • UX Resources
  • UX Events
  • About Us
  • Contact Us
You are here: Home / UX Advice / Why is empathy so important in design?

Why is empathy so important in design?

December 7, 2020 by uday nandan

If you thought any project just involves building wireframes, prototypes, UI and delivery to the client, then your thoughts are wrong. The first step to any project starts with understanding the problem and the users, who will be using the solution of the problem. And to understand your users, you need to have empathy. Getting to know them, their pain points, their experiences; these are important to know before you start jumping into solutions. Empathy will help you understand the actual problem and will help you come up with better solutions.

Let’s take a simple example to help you understand how important empathy is. You are tasked with building a new app where users can rent cycles to explore the city. Before you get started with building ideas and solutions, do some groundwork. Go around the city, and talk to people to understand how this could help them, ask them questions on the need and demand, whether it is worth it or no, how they navigate the city, etc. This is where you understand the pain points, the experiences of the users, and that is what we call empathy. You will unearth quite a bit of information when you just a lend an ear and listen to people. All the inputs you receive, you can apply them to your work to come up with viable solutions and prototypes. When you empathize with your users, you build more user-centric usable products, and isn’t that what needs to be done to develop a world-class product?

Filed Under: UX Advice

uday nandan

About uday nandan

Uday is the founder and CEO of Index Studio, a digital design studio based out of Hyderabad, India. He has amassed a decade of experience in the fields of UX Strategy and Design, graphics, product development, and has worked with a couple of companies and startups. In his free times, he is also an avid photographer and an accomplished artist working with multiple mediums.

Primary Sidebar

Follow Us Online

  • Facebook
  • Google+
  • Twitter

Featured Advice

How would you measure ROI in a UX project?

How will one get a return on investment with UX design? what has the design to … Read Full Answer about How would you measure ROI in a UX project?

How do UI/UX pros work when compared to amateurs?

Pros work smart. UX/UI does have a process; we do stick to the process but pros … Read Full Answer about How do UI/UX pros work when compared to amateurs?

What is the industry standard tool/software for UI/UX design?

There is absolutely no industry standard tool or software for UX Design. … Read Full Answer about What is the industry standard tool/software for UI/UX design?

According to your experience, how much value is placed on design & UX strategy methods in companies?

Throughout my career, I had the pleasure to work primarily inside design … Read Full Answer about According to your experience, how much value is placed on design & UX strategy methods in companies?

How do I define the scope and time frame for UX design?

The scope of work which is termed as SOW in the project management is the list … Read Full Answer about How do I define the scope and time frame for UX design?

More Advice

  • Why do people expect great UX nowadays?
  • Is there a demand for interaction designers & UX designers in the current job market?
  • Should one make the UI the same as the wireframe?
  • What is considered to be difficult in the workflow for a UX Designer?

View More Advice

Copyright © 2020 · TheUXStudio