Because users are becoming smarter. Technology is evolving faster these days and so are the users. Of course, as people who use a variety of products, we do wish to have a smooth and seamless experience every single time we use it. That's fundamental with … Read Full Article about Why do people expect great UX nowadays?

Simplicity – your designs should be simple and effective. Try to achieve more with less and not bombard the users with useless, redundant data or too many ads if unnecessary. Your designs should be effortless in conveying the story you are trying to tell and … Read Full Article about What qualities should a good user interface (UI) have?

Not a hype at all. Having a great experience holds priority over great UI. Users are becoming smarter these days and designers cannot underestimate them by providing a really poor experience but all jazzy and funky UI. Having a good experience matters a lot … Read Full Article about Is UX important or is it all just a hype created?