Because users are becoming smarter. Technology is evolving faster these days and so are the users. Of course, as people who use a variety of products, we do wish to have a smooth and seamless experience every single time we use it. That's fundamental with … Read Full Article about Why do people expect great UX nowadays?

UX is fundamentally the design of user experiences. Since users are humans gaining a deeper understanding on how we think, tick and thrive is hugely important. Psychology and Cognitive Science are two established and respected disciplines with a long-lasting … Read Full Article about How are Cognitive Science and psychology related to UX?

Yep. And it can get to people's nerves if someone keeps using that very heap of design jargon in their conversation. Everyone knows about the terms and names; you don't need to keep emphasising on them to show that you're super smart and know everything about … Read Full Article about Are UX designers tired of the heap of design jargon floating around?