UX Advice

User scenarios are fictional stories describing the user’s process of discovering or using your product for a specific goal. They shed light on the user’s motivations, questions and thought process helping designers and stakeholders understand what drives users when interacting with a product, prototype or design. In practice, User Scenarios can be used in various […]

To answer this question first we have to understand what is AI and further what is an AI experience. AI is a complex field that is involved with the creation of computer systems capable of tasks that were normally associated with human intelligence. As human cognitive functions are translated into machine capabilities, computers start mimicking […]

Persuasive design is one of the many tools in a designers toolbox. It can be applied to products or services in order to nudge or change a user’s behavior towards a desirable (ideally positive) outcome that aligns with their intentions. Persuasive design is the applied form of various insights derived from established Psychology and/or Social […]

The homepage is the main page of the website or the application on which the user will land. In case of a website, the homepage is the main page which comes when user types in the URL of the website in the browser. For example: if someone types GOOGLE.COM the very first page which users […]

The process of optimization is to define the best solutions which give the maximum performance and effectiveness. If one thinks of UX as pure visuals, fancy interactions, and the latest front-end technologies then you need to understand that there is a lot more to it. UX is all about users and how you design things […]

There is no way one can improve the UX without changing the interface. UX is not something which you can design, it is always the UI which you design where you see that the interface delivers best UX. Any changes in the experience will have the direct impact on the UI and the interactions. Yes, […]

UX designers will face many challenges in general but they can’t be considered as problems. Each company, working environment, peers, projects, clients, requirements everything will be a challenge and this does not just apply to a designer. Any designation will have challenges in their own realm but the solution lies in the challenge itself. Typical […]

Tight timelines are something pretty common when working in the Agile model and also when the project planning is weak. Being efficient and productive is purely dependent on the experience of the designer and also the kind of deliverable which comes in the deadlines. A designer can be efficient irrespective of the deadlines but the […]

Let’s look at this question from both points of views; the designer and developer. Designers are mainly responsible for designing the experience and the visuals of a product. Developers are responsible for writing the logic for the product along with developing the UI. Now again, let’s divide the designer into a few groups. There are […]

Consider your end-user when you are approaching the UI specification. Agree with your end-user (developers) on the areas of focus, e.g. Visual styles specification vs. functional specification, levels of the details and what are they used to. Understand what is the “core” and what is the “nice to have”. A good way of doing this […]