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You are here: Home / UX Advice / What is the difference between a landing page and a home page?

What is the difference between a landing page and a home page?

September 10, 2018 by uday nandan

The homepage is the main page of the website or the application on which the user will land. In case of a website, the homepage is the main page which comes when user types in the URL of the website in the browser. For example: if someone types GOOGLE.COM the very first page which users will see is the HOMEPAGE.

If users enter any search term in the google search bar and the results of that search term will populate, this is the landing page. The homepage can be a landing page but a landing page can never be a home page.

The concept of landing pages are usually talked much in the SEO world where the PPC campaigns are run on landing pages which act as lead generation pages for the site/product.

In simple words of a website : the homepage of the website is obviously the home page and if the company has any product and when you click the product page it becomes the landing page of the product and similar to other pages.

Filed Under: UX Advice

About uday nandan

Uday is the founder and CEO of Index Studio, a digital design studio based out of Hyderabad, India. He has amassed a decade of experience in the fields of UX Strategy and Design, graphics, product development, and has worked with a couple of companies and startups. In his free times, he is also an avid photographer and an accomplished artist working with multiple mediums.

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