A UX Unicorn is not an animal or a mythical being as you think. A UX Unicorn is a UX generalist; someone who excels in all aspects of UX design work. They are also good with graphic design work and coding which allows them to work on other projects too when … Read Full Article about What do you mean by a “UX Unicorn”?

In business context ROI is usually perceived as money earned/saved. But in reality it can be so much more, a lot goes into giving you a return on your investment. You can measure it in satisfied customers that will spread your awareness to their circle. … Read Full Article about Does user experience influence the ROI on websites?