Because users are becoming smarter. Technology is evolving faster these days and so are the users. Of course, as people who use a variety of products, we do wish to have a smooth and seamless experience every single time we use it. That's fundamental with … Read Full Article about Why do people expect great UX nowadays?

While the terms “UX/UI Designer” and “Web Designer” are used interchangeably, they are often the same, or very different, depending on the company and the roles that the individual will have and projects that he will operate on there. A web designer will … Read Full Article about What is the difference between a UX/UI designer and Web designer?

Having a large user base means that you have established a product that is used and appreciated by many people. This creates special challenges when it comes to changing new features or core elements of your experience. First and foremost you must ensure that … Read Full Article about What are the best practices when introducing UI and UX changes to products with a large user base?

Because for them, it's the fancy and pretty looking UI that matters more than user experience. And the perpetual rush to get their product live. It's not enough to be the fastest to get your product online, it's how good the product is to use for the users.  … Read Full Article about Are tech startups taking UX lightly? If so, why are they?