Yes and no, depending on which camp you reside. There are two big teams the quantifiers and the intuitive (I just made those terms but they do reflect the general attitude). Quantifiers are firm supporters of the tracking and measurement of any metric that can … Read Full Article about How to measure an individuals performance in a UX team on a monthly basis and track week on week?

The process of optimization is to define the best solutions which give the maximum performance and effectiveness. If one thinks of UX as pure visuals, fancy interactions, and the latest front-end technologies then you need to understand that there is a lot … Read Full Article about Why is optimizing UX important?

There isn't anything worst about being a UI designer. Yes, there are times when clients can be painful when it comes to designing interfaces with their suggestions and ideas but a designer just needs to be careful and patient and handle the situation … Read Full Article about What is the worst part about being a UI designer?

A UX review or audit is the starting point when embarking on a redesign or potential improvement of a website. There are many factors to consider but an overarching theme is that you need to deliver actionable insights. This is not a theoretical method but a … Read Full Article about What are the important elements to look for when conducting a UX review for a website?