Ah, the mistakes come partly because of the excitement to design their first interface and the rush to throw in all the elements they read about into it. We get it, everyone is excited to design their very first interface. Some of the common mistakes seen are: Improper use of colours and fonts Randomly placing […]
UX Advice
Is user research considered the biggest part of the UX design process?
User research is the biggest and most important part of the UX design process. Not even the design, the creation of personas and flows and prototypes. All kinds of research, be it, user, market or competitor research is important to kick start the design process. Research gives the designers the base upon which they can […]
What is the difference between a scenario and a user flow?
In simple terms, a scenario is a scene we assume that may or may not happen when the user uses an app/product. For example, logging in to a ride-sharing app, booking a cab, payments, creating a profile, cancelling a cab etc, are the various instances (or scenarios) that we come up with when coming up […]
Is there any difference between a Principal Designer and a Design Director?
Honestly speaking, No. Fancy titled designations don’t hold any value. These are just names that people have come up with to say that this is the position we are working at. It’s just a fancy title; nothing about it says what you do on a daily basis at your workplace; neither does it give the […]
Better experience or better visual design. What matters the most when designing?
Both matter. But a higher priority goes to experience. If you can deliver a great experience to the app/product, you can be guaranteed of a successful product. Designing for users is the main priority, after which visuals come into play. Making your product usable is what matters than the jazzy UI and design. You can […]
How is the future for UI Design field in India? Is there a market and demand?
The field of UX and UI has been in strong visibility for the past decade. Ever since the software industry has entered the Indian territory, most of the companies focus has been on delivering the solutions or developing the products but with the evolution of customer-centric applications and mobile technology, things have taken a drastic […]
What do you mean by a “UX Unicorn”?
A UX Unicorn is not an animal or a mythical being as you think. A UX Unicorn is a UX generalist; someone who excels in all aspects of UX design work. They are also good with graphic design work and coding which allows them to work on other projects too when not working on UX […]
Is it a fact that only big companies need a UX designer?
Not really. Everyone from a small startup to a big company requires the services of a UX Designer. UX Designers have the ability to think of out of the box, empathize and understand the users, work on research, design good looking interfaces, work with other designers and even coordinate with developers to develop and get […]
Is UX important or is it all just a hype created?
Not a hype at all. Having a great experience holds priority over great UI. Users are becoming smarter these days and designers cannot underestimate them by providing a really poor experience but all jazzy and funky UI. Having a good experience matters a lot these days and can even determine the success and failure of […]
What is the one undervalued skill UX designers bring to an organization?
The ability to think out of the box and from the user’s point of view. A UX Designer’s job is to look at things from the user’s position, point out ways the users may use the app, come up with positive and negative flows that the user will probably take, come up with solutions, alternate […]