Is there any difference between a Principal Designer and a Design Director?

Honestly speaking, No. Fancy titled designations don’t hold any value. These are just names that people have come up with to say that this is the position we are working at. It’s just a fancy title; nothing about it says what you do on a daily basis at your workplace; neither does it give the person any benefits when it comes to perks nor when it boils down to work. As long as you are into UX and work around it, everyone designs, strategizes, come up with solutions, sketches and brainstorms ideas, makes wireframes and prototypes and design visuals and interface. Just because you are a so-called “Principal Designer” or a “Design Director, or something even more far fetched like a “Design Evangelist”, you are ultimately solving problems and designing usable products for users and clients. Just because you have a fancy title, doesn’t mean you don’t do anything and leave things to be done by others. At some point in your career in the field of design, you have to deal with clients, write proposals and requirements, hold multiple meetings with stakeholders and clients, come up with solutions, propose flows etc. Why is there a need to give yourself a fancy name at every stage? Just get on with your work, that’s all there is to it. Also, just ask yourself how ridiculous it sounds when you call yourself a “Principle UX Designer”. You design, right? Why the weird title and name to it now.