Product thinking is a mindset and approach focused on understanding and solving customer problems through creating and improving products. It often involves researching customer needs, developing product requirements, and creating a roadmap for product … Read Full Article about What is the difference between product thinking and design thinking?

Getting a mentor at the beginning or somewhere in the mid-point of your career in the field is one of the best ways for you to scale up to the top. There are a couple of ways you can go about finding a mentor. A few things to remember  - not everyone will be … Read Full Article about How do I find a mentor in the field of UI/UX design?

Consider your end-user when you are approaching the UI specification. Agree with your end-user (developers) on the areas of focus, e.g. Visual styles specification vs. functional specification, levels of the details and what are they used to. Understand … Read Full Article about How to write a UI specification?

Optimization is important for a number of reasons. One would be the usability factor of your website. What happens if a part of the population or the market can’t interact with your product? This is where optimization matters where it handles usability … Read Full Article about Why is optimising UX important?