• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

  • Home
  • UX Articles
  • UX Advice
  • UX Reviews
  • UX Resources
  • UX Events
  • UX Glossary
  • About Us
  • Contact Us
You are here: Home / UX Advice / What is the difference between product thinking and design thinking?

What is the difference between product thinking and design thinking?

February 3, 2023 by uday nandan

Product thinking and design thinking are both approaches used to develop and bring new products to the market. Although pretty similar, they do have some key differences.

Product thinking is focused on the business and technical aspects of product development, such as defining the target market, conducting market research, creating product requirements, and determining the product roadmap. It is more concerned with the commercial viability and profitability of the product. Product thinking focuses a lot more on the actual product being built.

Design thinking, on the other hand, is focused on the user and their experience with the product. It involves understanding user needs, behaviours, and emotions, and using this understanding to create solutions that meet their needs in a meaningful and desirable way. Design thinking places a strong emphasis on prototyping and iterating, using feedback from users to refine the product and make it more user-centered. Design thinking focuses on users.

In summary, product thinking is more focused on business and technology, while design thinking is more focused on the user and their experience. Both approaches are important and complementary and can be used together to create successful products that meet both business and user needs.

Filed Under: UX Advice

About uday nandan

Uday is the founder and CEO of Index Studio, a digital design studio based out of Hyderabad, India. He has amassed a decade of experience in the fields of UX Strategy and Design, graphics, product development, and has worked with a couple of companies and startups. In his free times, he is also an avid photographer and an accomplished artist working with multiple mediums.

Primary Sidebar

Trending Articles

Preparing UX Designers for the Age of Artificial General Intelligence: Embracing the Future

April 6, 2023 By Shubhanjay Sathe

Introduction The rise of Artificial General Intelligence (AGI) is expected to impact various … [Read More...] about Preparing UX Designers for the Age of Artificial General Intelligence: Embracing the Future

photo of emeraging techologies

Emerging technologies everyone needs to know about

April 4, 2023 By uday nandan

The world of technology is constantly evolving, and new emerging technologies are being developed at … [Read More...] about Emerging technologies everyone needs to know about

a tab showing ar view

Designing for Augmented Reality: A Beginner’s Guide

April 4, 2023 By Swathi Kirthyvasan

Augmented Reality (AR) has become increasingly popular in recent years, with applications in fields … [Read More...] about Designing for Augmented Reality: A Beginner’s Guide

All Advice

UX Design Portfolio

How many projects must there be in a UX design portfolio?

April 27, 2018 By Swathi Kirthyvasan

There is no fixed count to the number of projects you need in your UX Design portfolio. It’s all … Read Full Answer about How many projects must there be in a UX design portfolio?

How do I showcase work in my portfolio if I have been bound by the NDA?

August 14, 2018 By Swathi Kirthyvasan

This is always an issue if you are looking to add a project you worked really hard on it but can't … Read Full Answer about How do I showcase work in my portfolio if I have been bound by the NDA?

What are some red flags to watch out for in UX design interviews?

February 22, 2023 By Shubhanjay Sathe

During a UX design interview, there are a few red flags to look out for that could indicate … Read Full Answer about What are some red flags to watch out for in UX design interviews?

More Advice

  • How can a UI designer give specifications to a developer to make sure they give perfect UI output?
  • What are some Ethical Considerations in AI-Driven UX Design?
  • Step-by-step UX design guide for HoloLens
  • What is the actual difference between a goal-directed design and a user-centered design?
  • What are the expectations of a UI architect?

View More Advice

Copyright © 2023 · TheUXStudio