The most important principle a UX Designer needs to keep in mind and always keep in mind is the ultimate end user. When coming up with solutions and ideas to solve a brief or problem, the designer should have the user in main focus. Whenever a project comes to you, the designer, ensure you perform the groundwork first before jumping to work on solutions. Go around talking to users, perform a market and competitor analysis and understand how each of them responds to situations. Make yourself a user and work your way through apps and websites to understand how experiences are designed, reverse engineer processes to come with solutions and note down every bit of feedback you make from all the research. All this user data will give you sufficient foundation to come up with initial ideas which you can iterate on. So the main principle a UX Designer needs to remember is always to keep the user in mind – their behaviour, how they want and see things, how they interact with interfaces and respond; this should set the track to coming up with a well-thought-out solution.
About Swathi Kirthyvasan
Swathi is a Design Consultant & Content Writer based out of Hyderabad, India. She currently assists on UX design projects at her work along with creating graphics and illustrations. She is also a part-time artist and illustrator who works with watercolours, ink and paper. In her free time, she enjoys photography, reading and cooking and can't go a day without a cup of green tea.