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You are here: Home / UX Advice / What are the Heuristic Principles?

What are the Heuristic Principles?

January 11, 2023 by uday nandan

Heuristic principles are general guidelines for evaluating the usability of a product or system. They are based on the expert knowledge and experience of usability professionals and provide a framework for identifying and assessing usability issues. The most widely recognized heuristic principles are those developed by Jakob Nielsen and Rolf Molich in 1990, which are known as Nielsen’s heuristics. They are:

  1. Visibility of system status: The system should always keep users informed about what is going on, through appropriate feedback within a reasonable time.
  2. Match between system and the real world: The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
  3. User control and freedom: Users often choose system functions by mistake and will need a clearly marked “emergency exit” to leave the unwanted state without having to go through an extended dialogue. Support undo and redo.
  4. Consistency and standards: Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions.
  5. Error prevention: Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.
  6. Recognition rather than recall: Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
  7. Flexibility and efficiency of use: Accelerators — unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.
  8. Aesthetic and minimalist design: Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.

Filed Under: UX Advice

About uday nandan

Uday is the founder and CEO of Index Studio, a digital design studio based out of Hyderabad, India. He has amassed a decade of experience in the fields of UX Strategy and Design, graphics, product development, and has worked with a couple of companies and startups. In his free times, he is also an avid photographer and an accomplished artist working with multiple mediums.

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