In business context ROI is usually perceived as money earned/saved. But in reality it can be so much more, a lot goes into giving you a return on your investment. You can measure it in satisfied customers that will spread your awareness to their circle. Prevention of costly errors, saving development time, creating consistency and brand authority just to name a few examples. User experience is user-centric, crafting a product means understanding your user/customer. Their needs/wants and desires you test and refine with your actual users to make sure your offering much of their implicit expectation and works intuitively. This is a major return on investment if you consider the work hours and money saved from not building useless or unnecessary features. UX costs significantly less than software development so you can easily see huge returns just by avoiding wrong paths. UX is also focused on creating usable interactions and flows that save time and prevent errors in making your product consistent and predictable. Users that do fewer errors are able to navigate your product/website intuitively and receive a consistent seamless experience are happy users and this translates to happy customers and positive ROI.
About Dimitrios Stamatis
I am a designer of physical and digital products with a background in industrial design and visual communication. I have worked in design consultancies in London, China, and Greece. I strive to design products, services, and experiences that address pressing human needs by enabling change, challenging preconceptions and shifting paradigms. I like to prototype possibilities, simplify complexities and bring the future a little closer. I am fascinated by human behavior (mostly the irrational side) and I like to question a lot.