There are a few of them who do and few who don’t. The major case is no. Nowadays, most clients are in a rush to get their product out in the market and don’t understand the concept of delivering good experiences. With everyone getting mesmerized with jazzy and colourful interfaces floating around all over the web, no one thinks about the user; how he/she has to use the product/app/idea. Clients just say they want a UX for a product, but they get lost when designers sit down and ask them questions on the product. There are still a few who assume UX = UI and that’s where the problem lies. Clients and startups really need to understand that UX matters and users are getting smarter today. They cannot presume that their app/product will get away with beautiful UI; it’s about making it easy for the users to use which counts.
About Swathi Kirthyvasan
Swathi is a Design Consultant & Content Writer based out of Hyderabad, India. She currently assists on UX design projects at her work along with creating graphics and illustrations. She is also a part-time artist and illustrator who works with watercolours, ink and paper. In her free time, she enjoys photography, reading and cooking and can't go a day without a cup of green tea.